Yves Behar has a saying "Design brings stories to life". Yves is a major designer in industrial design and has global products to his name.
His approach is simple yet effective. Although he designs his products to be beautiful and sexy they are also designed to arouse curiosity and to make the user interact and feel a part of it.
This is seen with his award winning design "Jawbone". A bluetooth headset for mobile phones, which sits on top of the upper jawbone on the surface of the skin. The way it sits in the ear is angled so it looks as if it could be about to penetrate into the skin and connect with you, becoming a part of you. Yves and the design team felt that products which go on our faces are not just normal gadgetry but become accessories therefore needing to be designed differently, and must be a thing of beauty. It also has voice recognition in it which cancels out environmental noises so it is just you being heard in the microphone, again being just you and the headset. The headset has no buttons which keeps it clean and blemish free. All you have to do to use it is touch the surface, just like touching your skin. When on the user it evokes a feeling which says 'this is a part of me', sitting naturally and effortlessly in the ear.
The leaf lamp is designed to be used as a normal light, a work light and a super bright light. With the consumer only having to slide their finger across the base to change the brightness.
The XO Laptop for OLPC (One Laptop Per Child) is shown in a photo being carried on the head of a student in Nigeria. In Nigeria a person carries their most precious items on thier head.
This is telling the story that it's design and functionality has become a major part in the students life and is something that must be with them. Another story about the laptop is Yves had to take back the XO Laptop from his nephew and a few months later on returning, his nephew had made a paper copy of the laptop. It had become a part of his life and he felt he needed it.
This shows that something designed with human interaction and feelings in mind can become a necessity for someone.
Even something as simple as water is being used in design as shown with the 'Y water' bottle. People don't tend to drink enough water and are focussing on sugary soft drinks. One of the designers working with Yves wanted to get his children to drink more water so he designed abottle which would be interactive with them. The bottles not only look funky and touchable but they can be used to build things when clipped together.
Yves design philosophy is shown throughout all of his products and is one which should be shared by everyone. Designing products to be viewed, admired, talked about and used.
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