Task 2 - Good Design: Creemy

Creemy

A stylish modern tea/coffee set which makes you look at it and want to touch it. Functional as well as aesthetic.

Silver - Industrial Design Excellence Awards 2008
Home Living
Client: Gaia & Gino (Turkey)
Design: Karim Rashid (U.S.)

Gaia & Gino, the company who commissioned the set, describes as follows: "The six-piece Creemy Tea & Coffee set re-imagines the traditional tea service with a futuristic silhouette, contrasting straight tubular handles with soft curves. The combination of delicate details with strong forms makes Creemy a visually striking collection that also creates a unique tactile experience. But, in addition to having exceptional aesthetic qualities, the set is also very functional and ergonomic."

Visual Design Analysis:

Line: Smooth, rounded and flowing between body and handles/spouts

Balance: All of the pieces reflect of each other with continuity in design

Form:

• Teapot, milk cup, sugar cup are bulbous and vase like
• Cups are an inverted 'top of the vase' shape
• Simple yet elegant

Colour: Ceramic white

Contrast: Looks light yet solid and stable

Texture: Glazed ceramic, soft and smooth

Proportion:

• The handles and spouts are the main focal area with straight smooth lines
• The main body of the products don't detract from the handles and spouts
  

Further information about the Orca Mini Stapler on these websites: http://www.gaiagino.com/ http://images.businessweek.com/ss/08/07/0717_idea_winners/86.htm?chan=search http://www.idsa.org/IDEA_Awards/gallery/2008/award_details.asp?ID=634