Everything man produces is designed. Not all of it designed well, but nevertheless designed.
David Kelley shows us that industrial design isn't just about everyday products we take for granted e.g. Computers, mobiles, cars and televisions. It can be used in any application, going from the Spyfish underwater camera to the plantations in Kenya.
David talks about how design has been progressing into Human Centred Design where the products being produced are more personalised to people/companies rather than designing for everyone at once.
With the venture in Kenya design is being used to make life easy and sustainable in the region. The waterpump is enabling the villagers to grow crops in the off-season as well as the on-season. Something so simple greatly improves the life of everyone who uses it and reiterates that human centred design is everywhere.
With this as a focus it is pushing designers to create for new applications as well as ones already in use. An example of this is the Prada store, where David's company created a new experience for shopping. Modernising the usual bland shopping and creating a more user friendly and fun experience for the consumer. The ways they did this was with the Mobile RF scanners, all products having RF tags, touch screens with info for all the products, and the changing rooms with the 3 second delay mirror, crystal charged opaque windows, touch screen info stand and electronic doors.
With all of these things in mind it is showing that customisation/personalisation is and will always be a major part of modern design. It also makes me think of starting small in design and working my way up into more technical mainstream products.
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